The interactive effects between lighting and background music on customer behavior.
博士 === 國立臺北大學 === 企業管理學系 === 99 === Past researchers have long understood the importance of servicescape for retailing industry and have examined how a variety of environmental stimulus affects consumer behavior. However, the interaction of holistically environmental stimuli is little known....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72354416524916270271 |