A Study of Employee’s Communication Satisfaction and the Improvement of Organizational Identification and Organizational Commitment after the Implementation of Blog-style Intranet-based Communication Platform

• Main Authors: Sun, Longshiang, 孫龍翔
• Other Authors: 陳銘薰
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/27090659329045007411

碩士 === 國立臺北大學 === 企業管理學系 === 99 === Companies with emphasis on their employees often lay focus on internal communication. The clarity and efficiency of its channels serve not only to transfer information to its various parts, but it also helps to avoid misunderstandings and information gaps. Furthermore, well constructed communication channels can speed up efficiency, information sharing, and create a cohesive, collaborative atmosphere. For companies that are looking to further improve the company communication channels, the setup of blog-style intranet-based communication platform is an effective methodology. Through the blog-style intranet-based communication platform, supervisory levels and their subordinates can relate information with relative ease; thus enabling channels to remain fairly transparent and help nurture an atmosphere of openness. There are certain advantages to the blog-style intranet-based communication platform system, including simplicity, instantaneous response and viewing, the ability to generate correspondence, and public interest. Thus, the setup of the blog-style intranet-based communication platform can assist in facilitating parallel communication between its users. For this study, a company that has already implemented the blog-style intranet-based communication platform was contacted and used as the object of research. The study concluded that the use and implementation of blog-style intranet-based communication platform within the company ranks had a positive effect on employee’s communication satisfaction levels. This further promoted measurable improvements in employee’s organization identification and organization commitment levels. As such, companies through the utilization of blog-style intranet-based communication platform can raise employee’s communication satisfaction levels subsequently creating a positive degree of improvement with their organizational identification and organizational commitment levels.