An Empirical Study of The Drivers of Relationship Value and The Moderating Effects of Customer Characteristics
碩士 === 國立臺北大學 === 企業管理學系 === 99 === Long-term and stable relationships help firms get better financial performance in B-to-B market. To capture superior relationship value from customer has become a crucial issue in relationship marketing research. Being based on the social exchange theory and the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65841683740562718889 |