| Summary: | 碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 99 === The main purpose of this study is to understand how much the audience of NTCH is aware of the existence of House Rules in the “Audience Information” and how much they agree it, making comparisons between their awareness and agreement, and finding the variations on awareness and agreement between different groups of audience. In addition, items collected from the” House Rules” or “Audience Information” of renowned venues of other countries which are not included in that of NTCH’s are listed and have been used to investigate the agreement of the audience of NTCH. Questionnaires were given out to the audience members who visited NTCH through the channels of on-site dispatch and mailing. 500 questionnaires were sent, 347 valid samples were recovered.
Data collected is analyzed and results are depicted according to the patterns of frequency distribution, percentages, sorting and other descriptive statistics, t-test and ANOVA analysis. The summarizations are as the following:
1. Basic population distribution data shows that the majority of patrons attending performances are female, ages between 35 to 44, with bachelor’s degrees, residing in the main urban Taipei area, and government employees. The categories they prefer are music and theatre. Most of them visit venues once or twice per year.
2. “House Rules” of NTCH is highly known and agreed by patrons. There are no obvious differences among varied categories. However issues concerning safety are most well-known, while issues concerning regulations are the most accepted. Issues least known and accepted are those about etiquette. Two major factors affecting awareness are the frequency of visit and occupation status; while factors affecting acceptance are not distinct.
3. Agreement of renowned venues of other countries is distinctly high. This can be taken into consideration when NTCH wants to renew its “Audience Information.”
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