| Summary: | 碩士 === 國立臺北教育大學 === 教育經營與管理學系 === 99 === This study aimed to investigate the the current condition of the relationship among the trend of declining birth rates, school marketing and parents’ satisfaction.The study was based on data collected from questionnaires distributed to the public elementary schools in northern Taoyuan County. By stratified random sampling, 433 parents in 21 schools were investingated. Among them, 418 survey questionnaries were received. 360 questionnaries were valid which were 83.1% of all questionnaires distributed. Data were analyzed with descriptive statistic, Pearson correlation, regression analysis and path analysis modeling. The major findings are as follows.
1.The elementary education in Taiwan went toward elaboration, and the participation of parents were getting more and more active.
2.The trend of declining birth rates played an important role in promoting and pushing the school marketing practices.
3.The trend of declining birth rates activated school marketing practices which enhanced the elevation of parents’ satisfaction obviously.
4.The school marketing practices were the key factor affecting the degree of parents’ satisfaction.
5.Parents’ satisfaction at school were generally high, and most of them approved teachers’ teaching profession.
Finally, some suggestions based on the findings were offered to education authorities, schools administrations, parents, and future researchers.
Keywords：trend of declining birth rates, school marketing, parents’ satisfaction
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