| Summary: | 碩士 === 國立臺灣海洋大學 === 航運管理學系 === 99 === Low birth rate is one of the popular issues in modern society. The impact of this issue is deep and wide to the domestic higher education organization. In recent years, the deficiency vacancy of students in most college becomes obvious, and this reminds us the problem we face could not be ignored, especially for private college. The purpose of this work is to identify potential impact of low birth rate issue, and explore the corresponding strategies that college might take. Based on literatures of declining industry response strategy, this work first proposed an AHP analytical framework with two layer decision structures. Then 20 professionals from private college were invited to join this research to complete an AHP interview-questionnaire. AHP were applied to determine the relative weight of each response strategy under consideration, and difference analysis among geographic location was conducted. Major findings show as followings:
1. In general, the priority response strategy of private college is rank as product adjustment first, innovation the second, and the last organization adjustment. As to the action criteria, creating multiple recruit ways was the most important tactics.
2. Location and scale difference would lead to different decision weight. For colleges located in North and Central Taiwan and with more than ten thousand students, innovation were thought to be the most important response strategy, while in South Taiwan, adjustment product structure seemed critical for their survival.
We hope this research provide useful date for school to make decision of related policy.
Keyword:：low birth rate, high education, declining industry, AHP mode
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