Developing Tourism Strategies forKeelung City and Harbor

• Main Authors: Chun-Wan Chang, 張婉君
• Other Authors: Chih-Ching Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/43790787912291373351

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 99 === Keelung Port has become an important trade port for several decades based on its advantageous location. In earlier ages when air transportation for passengers was not so popular, Keelung Port also acted as a key passenger port. However, in recent years, Keelung Port faces keen competition from its neighboring ports which offer advanced port facilities, preferential port tariff, as well as its space limitation and cannot offer sufficient port services for those big containerships. The Port therefore needs to consider those strategies to provide multi-functional services including passengers, tourist activities, container services, etc., in order to upgrade its competitiveness. This research reviews the natural and human environment of Keelung Port and Keelung City, including their historical buildings, locations, human and economic environments, present port operation situation and its future development plans. It also considers those development plan provided by Keelung City Goverment including metropolitan renovation plans and city-harbor coordination plans, etc. In fact, Keelung possesses a very good status to develop marine related tourism resources and is suitable to develop itself as a maritime-based tourism city. This research therefore adopts literature review and interviews to explore the possible strategies for the Port and the City to coordinately enhance tourist activities. Through SWOT analysis, this research suggests the competent authorities to improve public transportation system, especially for common development and prosperities of the Port and the City. Also, Keelung Harbor Bureau and Keelung City Goverment are suggested to adopt more preferential tariff, marketing measures, integrated plans, to induce more cruise ships, passengers into the Port and the City. Keywords: Keelung Port, tourism port, passenger port, harbor city