Corporate Social Responsibility and Organizational Performance in Taiwan’s High-tech Industry - The Moderating Role of Reputation

• Main Authors: Chuan-Yuan Lee, 李權元
• Other Authors: Kuo-Chung Shang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/25943613374015757765

碩士 === 國立臺灣海洋大學 === 運輸科學系 === 99 === The objective of this study is to examine the relationships between corporate social responsibility, corporate reputation and organizational performance in Taiwan’s High-tech industry. Five types of corporate social responsibility are identified from the result of a factor analysis. These factors are named as environment, social-employee, social-community, social-client and economical. Reputation is categorized into corporate reputation. Organizational performance is categorized into corporate organizational performance in this study. The findings of this study are followed: (1) Corporate social responsibility has a part of significant positive influence corporate reputation (2) Corporate social responsibility has also a part of significant positive influence corporate organizational performance (3) Corporate reputation has positively effects corporate organizational performance (4) The corporate reputation has a part of moderating between corporate social responsibility and corporate organizational performance.