A Study on the Functions and Marketing Strategies in National Palace Museum Online Shop
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === Responding to the trend of Internet in recent year, some of domestic or overseas museums build their own online shops in which customers can buy culture products anytime and anywhere without actually visiting the museums. Nevertheless, according to the recent st...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94481700775875182731 |