An Exploratory Study of Stars Cross-border Performance Situation under the Entertainment Environment in Taiwan: Examples of Singer, Model and Trendy Drama Actor

• Main Author: 林彥妤
• Other Authors: 劉立行
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/76914522894355156408

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === Stars who participate in the work of the movies could come from vary entertainment areas. They are not movie stars originally. The reason why they lastly became movie stars is that because they support the positive impact to the box-office, and fans love to see the stars they adore appear in the movie. During the casting, the movie industry would like to invite super stars in other entertainment areas to join the work of the film. Sometimes, the screen writer would modify the plots in order to fit the characters of stars. The purpose of this study is to discuss the .differences and similarities between the ways of .bring up movie stars in Taiwan and Hollywood. Further more, the study would make an effort to understand the situation of the formation of the Taiwan movie star. In addition, the study would try to build the structures of cross-border stars. This study was conducted with text analysis to analyze the news reports which are connect with the event of stars starring roles in the film. The study also conducted with semi-structured in-depth interviewing to get the information from people who work in entertainment industry. According to the result of this study, movie stars in Hollywood are concentrating with what they are doing. They seldom work in other entertainment area. However, movie stars in Taiwan will work in different entertainment area because they are cross-border stars. The main idea of having movie stars in both countries is that because movie stars can help movie industry make money for the reason that they can guarantee the movie have good box-office.