Comprehension and Appreciation of Humorous Advertising in Different Genders of Junior and High School Students
碩士 === 國立臺灣師範大學 === 設計研究所 === 99 === This study aims at understanding the humor appreciation and comprehension in different gender of students (eight-grade) and (eleven-grade) on humorous advertisements, classified into affective, cognitive, and social types. By using Lurzer’s Int’l ARCHIVE as a sti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67380949256204310271 |