| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 99 === Surrealism painter advocate that people can represent the real human innerness through painting, and unite both external and inner world as one. We can apply all sorts of skills or dreamlike nonlogical law, with magical, astounding imagination and unexpected combination to create a state of supernaturalism of the invisible universe.
The influence of surrealism on modern visual design are mainly on spirit and ideology.
Our research make use of surrealism upon visual design, conducting research and discussion. In creation, we use music industry promotion and publicity as example, in the hope that we can freely and rigorously creating surpassing visual imaginary dimension by means of different mode of reasoning.
There are two main stream of painting in twentieth century, they have far-reaching impacts on modern design, one is abstractism while the other is surrealism. Many modern illustration and design, inosculate with idea of surrealism. According to some research literature, there are eight characteristic expressing style about surrealism: (1) Irrational collage (2) Activation of inanimate (3) Chaotic and empty space (4) Fusion of repelling objects (5) Uncoordinated ratio (6) Convulsive aesthetics (7) In-dream hallucination effect (8) Women are Muses. These characteristic of breaking through traditions, challenging our visual experience unprecedentedly. Not only it caused public uproar at that time, but has deeply inspiration even up until now. Abstracting symbol or representational distortion, they are still very original even in twenty first century.
The analysis result of our research case shows that rock and roll dominate musical style with highly individuation. We can hardly visualize the singer or rock group themselves on the cover of their album. It represents the selling point is concentrating on musical concept and personal style rather than their own faces, even using portrait sometimes is a better way to impress consumer. However, musician won't stress their own image but their image schema. The emphasis is to pass on their music principle. The expression techniques is through painting as the main way of presentation. Painting can unbridledly express the illusive frame of surreality and is the most major visual expressions. painting can be different based on different media selection. Well developed image processing techniques make frames present more diversified visual effect.
How to demonstrate the true spirit and style of a music album, make use of visual packaging and visualization, it's a question every designer must ponder on. By manifestation of surrealism in our research, applying practical visual design, and hopefully providing follow-up study some valuable reference which can be applied to modern music album cover design, or other visual conveying design.
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