高級商務華語教材編寫研究－以商務會議與簡報表述能力訓練為例

• Main Author: 謝文彬
• Other Authors: 信世昌
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/38528198876511405472

碩士 === 國立臺灣師範大學 === 華語文教學研究所 === 99 === The rapidly increasing importance of Greater China to the world economy has created greater demand for learning business Chinese. The goal of this study is to develop a model for compiling advanced Business Chinese teaching materials, particularly for teaching business meeting and presentation-related language. This study first reviews ESP theory, advanced Chinese pedagogy, and the current developmental situation of Business Chinese and Business Chinese pedagogical theory, as well as business meeting and presentation-related business communications, management science and linguistics literature. This background information was used to develop a theoretical framework that formed the basis for a needs analysis and the compilation of teaching materials. This study reveals that there is very strong demand among learners of advanced Business Chinese for classes on business meeting and presentation Chinese and for improving speaking skills, and that these learners hope for authentic class interaction and material. However, the teaching materials currently available feature few specific business situations and speaking activities for advanced learners. This demonstrates that there is a clear need for new materials featuring business meetings and presentations. In light of this situation and the findings from literature review, this study designs materials for a sample lesson, which introduces the methods and concepts of Case Study Approach and the Integrated Performance Assessment. The author also implemented subsequent trial lessons and material evaluation. The participants (learners, instructors and professionals) all recognize the advantages of this material, in that it meets the needs by successfully highlighting features of communication in business context, creating authentic situations and tasks and providing practical text and exercise; the diversity of input and activities also sufficiently support to organize a dynamic class. The author also makes some suggestions for related future research based on the needs analysis.