| Summary: | 碩士 === 國立臺灣師範大學 === 健康促進與衛生教育學系在職進修碩士班 === 99 === The main purposes of this study were to understand the behavioral intention of weight control , and the relationships between the intention and its related factors including background factors, psychological factors,social and cultural factors, body image. The study population was freshmen of one university of northern Taiwan in 2010. The subjects was 377 valid samples. The main results were as follows:
1、More than 70% subjects showed the behavioral intention of weight control in next six weeks.
2、Female, having experience in weight control, obesity, more concerns of overweight, perceiving over weight, and larger difference between actual and expected body weight of subjects had more behavioral intention of weight control in the future.
3、Subjects with higher self-esteem had higher satisfaction for their appearance and body, but the subjects of those factors showed no significant relationship with the behavioral intention of weight control.
4、The more negative evaluation from significant others, the greater influence by the media, the lower satisfaction in appearance, the more concerns of overweight, the consciousness of heavier weight, the more dissatisfaction on body, the larger difference between actual and expected body weight of the subjects all had more behavioral intention of weight control in the future.
5、The concerns of overweight, past experience in weight control, the difference between actual and expected body weight, significant others (parents), media (approval ) could explain 49.2% variance of i behavioral intention of weight control, and the concerns of overweight was main variable to influence toward the intention .
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