| Summary: | 碩士 === 國立臺灣師範大學 === 健康促進與衛生教育學系在職進修碩士班 === 99 === Behavior Intention of Green Consumption and Its Related Factors
– A Survey of Industrial High School Students in Taichung County
A Master Thesis
By
Hsiu-Ping Lo
ABSTRACT
The purpose of this study was to understand the correlations among sociodemographic characteristics, green consumption knowledge, green consumption attitude, environmental sensitivity, and green consumption behavior intention. A questionnaire survey was conduct to the industrial high school students in Taichung County in fall 2010. A total 333 effective samples were collected from 10th, 11th, and 12th grade through a stratified random sampling method. The following results are drawn from this survey:
1.The students’ green consumption knowledge is above medium degree and they showed positive in green consumption attitude , environmental sensibility and behavior intention.
2.The students’ behavior intention did not have difference due to different gender, grade or family socio-economic level. But, students with experiences of environmental activities had better scores in environmental sensibility and behavior intention than those without any experiences.
3.The students’ green consumption knowledge, attitude and environmental sensibility are positive correlated with behavior intention. Among these variables, environmental sensibility can best predict green consumption behavior intention.
4.Green consumption knowledge, green consumption attitude and environmental sensibility could explain 41.9% variation of green consumption behavior intention.
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