| Summary: | 碩士 === 國立臺灣師範大學 === 國際事務與全球戰略研究所 === 99 === The goal of this study is to investigate how the channel power implemented by China local firms downstream the supply chain affects the trust of Taiwanese manufacturers in the upstream along the supply chain, and the effect of trust on relationship commitment of Taiwanese manufacturers in China’s industry context. In this study, the mediation effect of trust between channel power and relationship commitment is also explored.
The independent research variables include non-coercive channel power (expert power, reference power, legitimate power, reward power) and coercive channel power implemented by China local firms. The study hypothesizes that these independent variables influence trust of Taiwanese suppliers directly and in turn their relationship commitment indirectly through their trust on China local firms. This study tries to investigate the effect of relationship quality (trust and relationship commitment) of Taiwanese suppliers, and then provides suggestions for China local firms and Taiwanese suppliers as well.
To test against the proposed research model, 400 copies of questionnaire in total were distributed to Taiwanese suppliers in China. Amongst the 35 questionnaires returned, 32 are effective. The result from the analysis on the reliability and validity of the questionnaire showed that all research variables are valid and consistent.
The regression analysis results showed that the referent power and reward power implemented by China local firms have significant positive effects on trust of Taiwanese suppliers, and their trust significantly influences their relationship. On the other hand, trust plays a complete mediator role between referent power and relationship commitment, and between reward power and relationship commitment.
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