A research on the relationship between the blockbuster and derived products - A case study of “Elsewhere: Paul Gauguin”

碩士 === 國立臺灣師範大學 === 美術學系在職進修碩士班 === 99 === Derived products from blockbusters are the most direct way to ‘market’ a museum. These developed products are media which balance cultural arts and consumption. Derived products can be souvenirs and serves purposes as promotions of arts education and public...

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Bibliographic Details
Main Authors: Chih Han-yu, 支涵郁
Other Authors: 呂清夫
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/64129986482770609439