A Study on Environmental Attitude and Willingness to Pay of University Students

• Main Authors: Pei-shan Li, 李佩姍
• Other Authors: Hsieu-Yu Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/77211338051908404293

碩士 === 國立臺南大學 === 生態旅遊研究所碩士班 === 99 === Purpose-The research seeks to further understand students’ attitude toward eco-environment and wildlings to pay (WTP) based on the study of New Ecological Paradigm and New Ecological Paradigm (Dunlap et al., 2000). Design/methodology/approach –this paper was empirical in NUT students, involving an interview study with a large effective 445 samples and selected case study in the analysis of the methods of descriptive statistics, independent sample t value, single factor variance, pierre siji difference correlation coefficient etc. Findings- （1）Environmental Attitude： he article abstracts three aspects with the dissolved type amount of variation is 43.551%, respectively in the name of “anthropocentrism factor,” “right of nature factor.” load-bearing capacity school of thoughts. Also, the study shows the variance of New Ecological Paradigm in the attributes of gender, age, college, visiting experiences, birth place, and related environmental courses. （2）WTP of Ecology care： Research finds the variances and differences of gender, age, colleges and visiting experiences in the WTP. （3）The study, an experimental design with respondents, finds the positive result of environmental manner in New Ecological Paradigm and WTP.