| Summary: | 碩士 === 國立臺灣體育運動大學 === 體育舞蹈學系碩士班 === 99 === The purpose of this research has focused on understanding of the management of dance performing arts’ groups in Taiwan, observed their marketing plans and found a suitable model plan to be a sample. The research was from the dance performing arts’ groups that had been financing by Council for Cultural Affairs of Executive Yuan from 2001 to 2010. It showed that most of groups had financial difficulty. Also, they needed a better method of management on staffs and dancers. It could help them to run the groups. One of marketing strategies they produced a manufacture by following groups’ dictions and another was they thought a box office in the county that they had establish could sell more tickets then other counties, so the prize of ticket was more expensive then other counties. The places they had sold tickets are via internet, went to a school or company to represent and advertise their performances. Furthermore, they asked the staffs and dancers to sell or shared the information with friends, and had performances or presentations outside of the county. They also gave a discount to the different groups of customers. Some of them had a business with companies and most of them represented themselves with the advertisements by a conference, newspaper, magazines, and sending posters to schools, companies, and MRT stations or hanged the flags. They posted the information on websites or blogs as well. The subjects of these studies are: 1. They could produce a manufacture which is suitable for children and old generation, because both of groups have the potential and power spending. 2. They might have a better promotion and hit at the box office by inviting a famous super star. 3. They could follow Novel Hall which stays in one place, so audiences get the information about performing arts easily and looks for a long-term sponsor to gather more different customers and producing some products. 4. They should cooperate with the groups that performed in the same period is helpful as well.
|
|---|
