Research the information system of telemarketing on the impact of individual performance

• Main Authors: Shieh ,Jyh-Jiun, 謝智鈞
• Other Authors: Lee, Ching-Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/81987468866605608406

碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === Enterprise often set up the call center to provide customer service, and had a telemarketing industry. Telemarketing information system provides the standards and processes rule of business, integration of enterprise processes and information to assist agent for immediate, accurate and complete information to create the profit. This study combined the Task Technology Fit and validation DeLone and McLean (2003) Information system success model to try to explore the telephone marketing information system affect the performance of agent. The results of this study, system quality, information quality, service quality and the TTF to "user satisfaction" has a positive significant effect, and thus positive effect on "personal performance" ; which enterprises building the telemarketing information system, In addition to the existing successful models of information considered, the other should pay attention to the TTF of factors, the TTF and personal performance for telemarketing will have a positive significant effect