Strategy for Product Development in the Gear Production Industry – Company A as Research Subject

• Main Authors: Kun-lung Liao, 廖昆隆
• Other Authors: Ping- Yi Chao
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/29216352009728570859

碩士 === 國立中山大學 === 高階經營碩士班 === 99 === The study is based on the thirty years operation experience from the author. The author enhance the enterprise management and improve the product innovation ability by investigating the enterprise management strategy and resource employ theory. Through the motivation, process and turn-key solution development by the innovated product, the author generalize the knowledge of strategy management and response the challenge of global industry competition. In Chapter 3, the author describe the development history and status analysis of the gear industry. The author also indicate the focal point and core advantage of the innovated product. With ECO-Friendly、Energy Saving properties design, the product had been affirmed by the customers and acquired the 2010 Taiwan Innovation Research and Development First Prize Award、2010 Taiwan Nation Gold Medal、2011 Taiwan Excellence Award、2011 Switzerland Geneva Invention Gold Medal and 2011 Italy Catania Invention Gold Medal. The author study the global market opportunity and further plan the new development strategy for market expansion. In Chapter 4, the author divided the research method into the case analysis method and the grounded theory method. The author use apply the practical data collection method and strict qualitative analysis method to verify the accuracy of the collected data, then draw out the effective management strategy. In Chapter 5, the author compare the difference between the innovated product V.S. the traditional product and figure out its competitive advantage. Through the actual testing data illustration, the author explain the contribution of the innovated product and the relationship between the enterprise responsibility afford and the enterprise sustainable operation. The author expect to strength the company''s innovated strategy management ability via the innovated product development. At the same time, the author wish to inspire the the passion of machinery industry innovated design and encourage the new designer to be more creative and implement their good design idea.