The study of recruiting strategy of private college under the trend of de-populization—a case study of Kaomei college of health care and management

• Main Authors: Yan-Chang Chu, 朱彥璋
• Other Authors: Yu-Shan Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48676769112777177314

碩士 === 國立中山大學 === 高階經營碩士班 === 99 === Abstract Education in Taiwan today face the most serious problem is that rapid fertility decline. The population is concentrated to the metropolitan area, relocation of villages and towns of the young population. Aging seriously dropped the number of students in remote areas, while the tertiary institutions have increased rapidly. Therefore, the private colleges will face the dilemma of low enrollment, the education market today liberalization in recent years, the number of additional colleges and universities nearly saturated, from the 1986-2008 school year, the number of colleges and universities has reached 162. School for the sake of sustainable development, to avoid being out of the market must change the current mode of operation. Private colleges and universities must master their own unique advantages, improve teaching quality, and to make appropriate use of marketing strategies to cope with enroll and enroll management insufficient predicament. The purpose of this study, that is the object from the private post-secondary school students (graduates close to 300-500 in the name of the country) questionnaire data and other high homogeneity of Nursing (1-2 home) Admission strategy, for the respondents By using quantitative analysis of questionnaire data, this research through quantitative survey data collected in the synchronization of the views of students and graduates around the country in about the views of school choice to students in-depth understanding of the key decision factors, to find private post-secondary school Admission policies should be Note that matters.