Internet Banking Customer Retention: The Affective Role of Hedonic And Utilitarian
碩士 === 國立中山大學 === 資訊管理學系研究所 === 100 === The new information technology is becoming an important factor in the future development of financial service industry, most of banks are using the Internet as a new distribution channel, people use the Internet bank to keep an eye on their money matters, view...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61370682025440713608 |