| Summary: | 碩士 === 國立中山大學 === 傳播管理研究所 === 99 === Abstract
Female immigrants from China and south-east Asia who migrate to Taiwan through marriage has showed significant percentage increases in the population of Taiwan. The majority are married to those who are relatively low-educated and in financial difficulties in Taiwan, so the marriage is often thought to be an exchange of money. As the result, among the mass media, it is commonly seen that they are unfairly treated when reported by the mass media in Taiwan.
Owing to a closer attention of the public on the race issues in recent years, the government is actively legislating to ensure the legal rights for the immigrants in Taiwan. Regulated by law, in some researches, the mass media are also found to present a positive image of the female immigrants in their reports. Considering the time and environment differences, this research mainly focuses on the image changing of the female immigrants in Taiwan among the mass media and the social exclusion they have caused. This research takes Content Analysis as the study method to have the complete knowledge of the related news of the female immigrants from China Times, The Liberty Times in, and Apple Daily in the last three years (2008~2011). The following are the issues discussed in this research:
1. How does print media describe female immigrants?
2. What is the image construction of female immigrants in print media?
3. What is the relation between social exclusion and image construction of female immigrants in print media?
In this research, it is found that the image construction of the female immigrants in Taiwan by the newspaper is still presented negatively in most cases. The report direction, topic and image are still giving a negative message on the image construction of the female immigrants in Taiwan. In these reports, they are considered as the belongings of men and the underprivileged minority with low socioeconomic status and suffer from the racial discrimination. In addition, by the cultural exclusion, the female immigrants in Taiwan are excluded from the social system. Although the government are legislating the civil rights to reduce the exclusion, due to the unfavorable image on the media and the amendments of the policies waiting to be approved, it still can’t prevent the female immigrants from being excluded culturally, legally, and even economically.
Key words: female immigrants in Taiwan, social construction, social exclusion, content analysis, media image construction.
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