The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === Because of the popularity of the internet, consumers make purchase decision based on online word-of-mouth recommendation. However, this is risky. Many consumer find that what they buy is not quite the same as the online word-of-mouth recommends. Consumers may the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32040168428636163378 |