The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === The media environment have changed constantly in the nowadays. Even though audiences can use a variety of the media, the ratings of watching programs by TV is still the mainstream, and the classification of the drama is the highest of program types in average aud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29907716998148367989 |