Co-production and Marketing Relationship with Customers in Intellectual Property Law Firm Services
碩士 === 國立中山大學 === 國際經營管理碩士班 === 99 === Abstract The goal of this research is to know whether higher degree of customer involvement in the service value creation would help firms build stable and valued relationship with customers. To be more specific, this research studies whether firms can impleme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33135756386357731036 |