Risk Tolerance, Marketing Information and InvestmentDecision Makings under Loss Aversion: Theory and Evidence
博士 === 國立中山大學 === 財務管理學系研究所 === 99 === This study models and examines how changes in marketing information affects the degree of investor’s risk aversion, and in turn, influences investor’s decision-makings process under uncertainty. Under the mixed assumptions, the theoretical evidence in this stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89690581682910720485 |