Case Study of Foreign Banks into China Country Bank - HSBC

• Main Authors: Ruei-ching Hung, 洪瑞璟
• Other Authors: Yue-shan Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/15614637946536447927

碩士 === 國立中山大學 === 財務管理學系研究所 === 99 === The Taiwan banking industry is over banking. Therefore, it needs to expand overseas market to solve the dilemma. Taiwan government signed MOU and ECFA in 2009. Taiwan banks increase advantages to enter China banking industry. Recently, China banking industry is actively establishment of Country Bank. The purpose of thesis is whether Taiwan banks into Country Bank have any changes or niche. Therefore, this study is to investigate why and how foreign banks want to invest Country Bank. This paper selects good performance in the Chinese market as benchmark bank. HSBC is the benchmark bank. I study Country Bank of HSBC to find it how to strategy and management. Finally, I use Case Study to find some ways to inspire Taiwan banks. One Country Bank invested about 40 million RMB. If establishes more than ten Country Banks can use The Banks Management System. The Position is service rural areas. And the products need to innovate and satisfy rural demand.