Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === “Brand” is not only the most valuable asset, but also a powerful marketing tool for the enterprises. As progressing of marketing management, co-branding strategy which combines two brand partners can bring profits and sustainable competitive advantages to the c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32961931207050563565 |