| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The feed industry is closely integrated with the market mechanism by linking to farming, aquaculture, livestock processing, warehousing, and retailing. The industrial feed production in China in 2009 is 148 million tons, ranking second in the world. China feed industry have become the world''s most watched market.
In this study, after exploring the literature about China feed industry and in-depth interviews with six senior managers in Uni-President Co., Ltd., and analyze the outcome of the interviews to identify three levels key success factors in China feed industry.
The study found that the industry level key success factors in China feed industry are: 1. China''s central and local government policies 2. price/ performance ratio of product 3. cost control 4. customer relationships. The organization level key success factors in the Uni-President Co., Ltd. are: 1. price/ performance ratio of product 2. localize 3. acquisition and delivery of market information 4. the choosing of dealer and customer 5. performance systems 6. group resource and brand image. The personal level key success factors are: 1. ability to adapt to the environment 2. Grasp of market information.
In summary, based on China’s Feed industry structure and the current industry trend, it can be found that despite a decline in the number of feed companies, in actual, there is a gradual expansion in scale among the existing. In recent years, news spread that through strategic alliances the mainland-funded enterprises were able to expand rapidly and such success in expansion was under the significant encouragement from both the central and local government policies; in pursuit of economies of scale to reduce the means of cost. And it is advisable that during the Feed manufacturers’ strategic planning stage, it applies the “key success factors at various levels of the industry” found in this study; to assist the company as it evaluates its strengths and weaknesses; in return allows the company to be able to optimize its allocation of resources.
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