The analysis of strategies firms choose under the financial crisis-Evidence form stock exchange and OTC companies

• Main Authors: Kai-hsiang Wen, 温凱翔
• Other Authors: Shyh-Jer Chen
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/65839667590915166517

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === In 2008-2009, firms in Taiwan encountered dramatic financial tsunami, and this crisis made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm chooses some strategies to resist it. The purpose of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory to analyze the real reason for choosing strategies. We collect and analyze 201 returned questionnaires. The finding of this study is that the main factor of choosing strategies is from the mimetic force and normative force. In fact, the enterprise is affected by mimetic pressure deeply, and then it would tend to use the passive strategies. The enterprise is affected by normative pressure deeply, and then it would tend to use the active strategy. Interestingly, whether the enterprise is affected by coercive pressure or not, it doesn’t affect the strategies choosing.