Study on consumption value of luxury-bag consumption pattern

• Main Authors: Shu-li Yang, 楊淑琍
• Other Authors: Chi-cheng Wu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/92384249693905564923

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The issue of consumption pattern of luxury-bag has been concerned for a long time. The early researches of consumption pattern of luxury-bag, scholars studied on single consumption pattern of luxury-bag, it means, there is no research of many consumption patterns of luxury-bag in one time. So the author wants to compare the different consumption patterns of luxury-bag in consumption value, expecting that understanding the influencing factors between different consumers of purchasing patterns. There are two purposes in the research, 1. Make the radar charts in different consumption patterns of luxury-bag, and then according to the results give the suggestions of marketing. 2.Compare the different consumption patterns of luxury-bag in a single consumption value. By collecting and analyzing questionnaires, the results are that consumers with different patterns have different consumption value; people who purchase new luxury-bag have similar consumption value to people who purchase second-hand luxury-bag; people who purchase counterfeits pay much attention to social value; people who rent the luxury-bag pay much attention to condition value.