Crossing the borders: A resource-based examination of transnational media corporations’ patterns of alliances in the marketplace of China
博士 === 國立中山大學 === 企業管理學系研究所 === 99 === Internet and mobile wireless as emerging content distribution platforms have not only redefined the traditional media market, but also influenced the business strategies of the transnational media corporations (TNMC) that are expanding their operations into the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24433428649492507780 |