| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Develops the cultural and creative industry is the main policy of the Taiwan government in recent years. Entrepreneurial as cultural creative industry in different stages, what an opportunity, resources and entrepreneurial team to influence an entrepreneurial activity, this is a main topic discussing in this research.
This research topic’s is focus on an opportunities, resources and entrepreneurial team. To perform a new business that should existence the natures both of dynamic and complexity. Furthermore, to had sort out three issues within internal factors, this expect to awareness what the differences between with opportunity, resources and entrepreneurial team through this research as well as tries to understand the entrepreneurial team how to respond it when opportunity and resources change in the different entrepreneurial processes. And other, this research had been analyzed an entrepreneurial team how to influence by these factors.
The results obtain from research that social culture, industrial environment and technological progress still influencing in the first stage of entrepreneurial processes obviously. Under the social culture''s vicissitude, people''s life accomplishment had been promoted; the most of people are pursue to balancing between the life and culture. Thus, this makes the industrial environment have to the change, in other, the traditional creators should out of box as well, and establish a model of culture creativity. Entrepreneurial processes within gestation stage, it had emphasis the entrepreneurial team''s composition and characteristic. Prior knowledge and shared values have influence obviously in this stage. It can be explain that entrepreneurial team''s composition has complementary or similar in the prior knowledge. Let the members of entrepreneurial team no matter can complement one another in the communication or the specialty. Because they can be share their values with other into the team members, to conduct and policy-making standard. It should reduce the nonessential conflict. Finally, entrepreneurial processes within infancy stage that can explanation as the competitive advantages of entrepreneur from intangible assets. Intangible assets are from philosophy, annotation technique and style of creator. In this way, creator''s intangible asset is not the tangible asset or the organizational capability can substitute.
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