| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === There is always marketing when people get together. The Internet already has highly popularity, and at the same time user’s online behavior has been changing continuity. We can figure out that social media is the important beginning. In Taiwan, Facebook become the second popular website less than a year, and Plurk make many companies dedicate to marketing just after a summer.
There are two target in this research, Facebook and Plurk. After we realize the user online behavior and the situation of online advertisement market,we start to use questionnaire to find out the specific user behavior on Facebook and Plurk. Furthermore, we can also clearly understand user reaction when they see the advertisement on those two social platform, and base on these data to analysis the effectiveness of brands marketing on social media.
We proof that kind of social media including facebook and Plurk can satisfy user’s demands of interaction with friends and relax. There are some difference between Facebook and Plurk, so that user also has different reaction when they saw the advertisement on Facebook and Plurk. We suggest that companies can use Facebook’s advantage “diversity” to set up fans page and find application people like to promote themselves. On the Plurk, we think that brands need to interact with user more personification and always provide useful message to people.
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