The online game industry development and international strategy in Taiwan

• Main Authors: Sian-Yi Lai, 賴憲逸
• Other Authors: Zhi-Hong Zeng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/09147761079628419246

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Taiwan''s online game industry from July 1999 Lager technology company launched its first self-made online game, "King of Kings" in Taiwan can have the strength of online game development. Love justice from 2000 Japanese JSS International also represents the company''s "Stone Age", and also South Korean Deputy Gamania NCsoft''s "Lineage", Taiwan began to develop the online game industry. This study discusses the Asian online game industry in the development of major countries such as Japan, Korea and mainland China through Michael Porter''s Diamond Model. Diamond Model proposed by the factors of production, demand factors, related and supporting industries and firm strategy, structure and competition, etc. There are four options the Government and the chance to face the two surfaces as a study aid purchase theoretical basis for online games in Taiwan market for research and analysis, which found that Taiwan''s online game industry is facing a critical stage of development, the Government has been too slow, so the domestic company already own alliance to the government for help, hoping to help Taiwan game company to reduce the access to Chinese market barriers, but also hope the Government can set up the digital content industry park, providing preferential tax rates in order to promote the development of industrial cluster competitive environment.