The Rational and Irrational Factor Involved in Decision Making

• Main Authors: Hui-Chuan Huang, 黃惠絹
• Other Authors: I-Hen Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/32547939933813595235

碩士 === 國立中山大學 === 人力資源管理研究所 === 99 === Although everyone knows that rational thinking is so important, people still always make some decisions by irrational emotion. Previous studies of making decisions suggest that decision makers mainly maximize their own profit based on economical principle and also with the ability to assess every decision selection’s benefit and cost. They also indicate that most management level decision makers may use analytical, rational and logical ways to analyze every problem they encounter and when it refers to decision making. In our daily life, what do we exactly conform to the suggestion of rational decision making theories? Is irrational decision making with emotional involvement consistent with our daily choice and important decision? People make all kinds of decisions no matter they are important or easy decision for himself /herself or for the others. In other word, decisions build up and make up our life, so it is important to understand what kind of factors affects our step of decision making. Through reviewing of the essays and theses, induction of the interview information, we realize rational and irrational factors intervene into the process of decision making. In terms to decision making, we choose “marriage” as our research scope, discuss rational and irrational factor affect decision makers’ thinking through the four step of decision making: information collection, development of programs, selection of program and implementation of program. In the step of information collection, individual will search for rational consideration and irrational element. Decision maker will make the decision and influence by irrational factors which include affection, emotion and feeling. When it comes to implementation, some ideas emerge in their mind.