| Summary: | 碩士 === 國立屏東科技大學 === 企業管理系所 === 99 === In this paper, we propound the perspective of Narrative Strategy Story from social science to explain Strategic Selection and Strategic Change of the firms. Strategies are the ways that firm how to growth and compete. In other word,firm growth and competitiveness are the most important research topic of Strategic Management. Tsai (2004;2005;2009) propounds a framework for classifying Strategic Management according to two dimensions; Content vs. Process and Environment vs. Organization. Strategic Management can be thus partitioned into four approaches─The Planning Approach, The Positioning Approach,The Emergent Approach, The Resource Approach. Tsai(2009) also propound an Integrated Model from two options-Strategy Selection and Strategic Change to try to integrate these four different approaches. Based on these frameworks, we employ a Case-Oriented Comparative Method for examining how the proposed model can be analyze strategic choices and change of two Taiwan firms：China steel and E united group. Finally, empirical and managerial implications about narrative strategy story are drawn from this research.
Keywords：Strategic Selection , Strategic Change , Narrative Strategy Story
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