the exploration of search engine marketing strategy

• Main Authors: Yu-chin Su, 蘇于欽
• Other Authors: Bih-Yaw Shih
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/24501117491296135565

碩士 === 國立屏東教育大學 === 資訊科學系 === 99 === Due to the increasing global internet population, internet marketing has become an important battleground. Search engine marketing helps people increase high return on Investment (ROI) for the business model. We are not only studying the development of SEM strategies but also coordinating the Search Engine Optimization and Social networking site to create more visitor traffic. We focus on the battlefield, the structure of the Medical Website, and the localization in China. The users of Google are no longer in a big change to the search engine “Baidu”. The Social Media also changes from “Facebook” to “Renren”. The above SNS is a strategy to create high-traffic. And we combine many advantages of the literature and create a replicable model of success. Then we apply this successful strategy to construction other website. Therefore it gets higher clicking rate of the page if we apply our rules in a website. In this study, it is feasible through the SEM strategy. According to these operated steps, we create the website and get a positive result.