Product imitation and innovation: relationship between competitive strategy and business performance - the case of sports and recreation industry
碩士 === 國立屏東商業技術學院 === 休閒遊憩與創意產業管理研究所 === 99 === The research of mine was conducted with a survey for employees at management level of Sport Industry in Taiwan, measuring which the Poter competitive strategy of products and services, and innovative or imitate strategy will lead to a positive effect f...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97136738848436549799 |
| Summary: | 碩士 === 國立屏東商業技術學院 === 休閒遊憩與創意產業管理研究所 === 99 === The research of mine was conducted with a survey for employees at management level of Sport Industry in Taiwan, measuring which the Poter competitive strategy of products and services, and innovative or imitate strategy will lead to a positive effect for the performance in order to provide a reference to business owners of the industry. The survey was distributed from April to June in 2011 and collected 98 available sheets in a way of ANOVA. The analyzed result demonstrates only differentiation strategy makes an apparent difference to customer satisfaction of new product performance; in addition, product strategy makes a clear difference to financial, internal business progress and employee learning and growth. The results of the study will be taken as references of the manager.
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