The Relationships among Service Experience, Perceived Value, and Customer Lifetime Value：The Case of Sport and Recreation Industry

• Main Authors: Ying-Fang Chien, 簡盈芳
• Other Authors: Jen-Yin Yeh
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/91088464429018010204

碩士 === 國立屏東商業技術學院 === 國際企業所 === 99 === The purpose of this research was to enhance our understanding of the service experience in the sport and recreation industry. It examined the relationship among service experience, perceived value, and customer lifetime value. 339 usable questionnaires were collected. Using the method of SEM, this research gave an empirical research on the survey data. According to the results all of the hypotheses in this research were supported. There were positive relationships with service experience, perceived value, and customer lifetime value. The mediate effect of perceived value between service experience and customer lifetime value existed. Comparisons between the two groups were done using t test and chi-square procedures. Results showed that there were more differences than similarities in the between the two groups.