The study of marketing strategies of soliciting radio programs and elderly consumption behaviors
碩士 === 南開科技大學 === 福祉科技與服務管理所 === 99 === Soliciting radio programs that sell medicine are popular in Taiwan, and radio stations have become important channels to the elderly for purchasing medicine and health supplements. The aim of this study is to discuss the marketing strategies adopted by solicit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55170446521905641644 |