| Summary: | 碩士 === 南開科技大學 === 福祉科技與服務管理所 === 99 === The purposes of this study were: 1. to know the current situation of demographic variables of the elderly consuming at outfitters, 2. to know the current situation of purchase decision-making process for the elderly at outfitters, 3. to compare the differences of purchase decision-making process of the elderly with different demographic variables, and 4. to explore the relationship between the variables of purchase decision-making process for the elderly consumers. There were 373 elderly above 50 years old consuming outdoor appliances as the subjects. The subjects were adopted by convenient sampling. Every subject was administered by "Questionnaire of Li-Yang Outfitters Consumers". The collected data were analyzed by descriptive statistics, t-test (independent), one-way ANOVA (independent), and Pearson's product-moment correlation. The important results were as follows: 1. There was no difference of purchase decision-making process between male and female consumers. 2. The 50-54 years old group had higher score of “media collection” than that of 60-64 years old group. 3. In“external evaluation”aspect, senior high school (vocation) group and colleges group had higher score than that of primary school group (including below the group). In “external satisfaction” aspect, senior high school (vocation) group had higher score than that of primary school group (including below the group). 4. In “need for cognition” aspect, the group with monthly disposable income more than NT$ 25, 000 had higher score than that of the group with NT$ 10, 000 (including below the group), the military personnel, civil servants, and teachers group had higher score than that of the workers group, and the group with good perceived health status had higher score than that of the group with common perceived health status.5. In “interactive collection” aspect, the group with good perceived health status had higher score than that of the group with common perceived health status. 6. In “external satisfaction” aspect, the group with poor perceived health status had higher score than that of the group with common perceived health status. 7. Need for cognition was related to media collection and interactive collection; media collection and interactive collection were related to practical evaluation and external evaluation; and practical evaluation and external evaluation were both related to practical satisfaction and external satisfaction
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