A Study of the Purchase Decision-making Process of Outdoor Appliances for the Elderly -A Case of Li-Yang Outfitters

碩士 === 南開科技大學 === 福祉科技與服務管理所 === 99 === The purposes of this study were: 1. to know the current situation of demographic variables of the elderly consuming at outfitters, 2. to know the current situation of purchase decision-making process for the elderly at outfitters, 3. to compare the differences...

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Bibliographic Details
Main Authors: Chao, Ming-yu, 趙名玉
Other Authors: Wang, Junn-Ming
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/60928810506617162901