The Research of Key Successful Factors of e-Learning in General Merchandise Retail- Case Study of P Company

• Main Author: 侯雅玲
• Other Authors: 劉廷揚
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/43544928017810036071

碩士 === 國立高雄師範大學 === 人力與知識管理研究所 === 99 === As people embrace knowledge-based economy, it is inevitable that human resource has become the most valuable essence for enterprises. Thus, “e-learning” be introduced to companies since it could easily applied knowledge and technology to any organization across global in the real time. E-learning could facilitate companies’ competitiveness. However, few documents dedicate to explain how install e-learning in retail business could benefit its growth of sales. This research emphasis in below aspects: (1)Motivations for introducing e-learning to retail business (2)The problem-solving resolutions and patterns as introducing e-learning to retail business (3)Strategy chooses for introducing e-learning to a retail business (4)The crucial facts for successful introducing e-learning to a retail business (5)The valuable strategies for any retail business who might consider to apply e-learning to its organization This research adapts case study and in-depth interview, hoping to scrutinize how e-learning could benefit in a retail business. In this research, Company P, a middle size cosmetic department, endeavors in expanding domestic retail market. Company P set up a goal of expanding a hundred stores and reaching sales amount of hundreds of billion. When Company P adapted e-learning in 2007, it has met with low rate of resignation among new employees, reducing training expense of new staffs, stabilizing higher rank staff and decreasing customers’ complains. This research wants to demonstrate how company P could serve as a reference for others who are interested in introducing e-learning into a company. This research has also found that Company P facing a great stress as it rapidly expanding a hundred store. The company itself has met with challenges such as unable to provide efficient training to its employees. This offers a perfect timing to introducing e-learning to Company P. Company P had also experience other difficulties including lacking efficient computer equipments, lagging behind stuffs and encountering conflicts as introducing new policies. Company P could easily update its computer equipments; however its most challenges lie on the complicated cultural sides of demanding, for instances, staffs’ learning habits, allocated time spending and attitudes of embrace innovated policy. Company P currently adapts a forceful way to execute its policies with employees’ grade evaluation. This research assumes that if a retail company has well equipped its equipment, it could benefits for introducing e-learning in various stages: introducing professional team in early stages, utilizing systematic training strategy in the process and efficient links to the outcome at the late stage. The most crucial factor indicates the involvement of high rank management. This research suggests Company P and other companies who are planning to adapt e-learning should seek more various courses for its company. Company P should keep tracking of how it adapt e-learning, which could greatly benefits from standardize its process and pass down this valuable experience. Also, Company P could take advantage of applying for government’s subsides to enhance its e-learning.