The relationship between Customer Perceived Value, Service Quality, Customer Satisfaction and Customer Loyalty : An Empirical Study of the nutritional supplements industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === ABSTRACT This study explores consumers’ views about nutritional supplements and, in particular, analyzes the relationship between customer perceived value, service quality, customer satisfaction and customer loyalty. 450 questionnaires sent to ordinary con...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vy2wt6 |