The Study of Mercuries Food Chain Restaurants Implement RFID

• Main Authors: Yu-Chao Shih, 施裕照
• Other Authors: Tsuen-Ho Hsu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/71324131961135825847

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This study utilizes Mercuries Food Chain Restaurants as empicial case to investigate how chain restaurants increase business efficiency and provide new service by implementing RFID, as well as how to solve problems during implement RFID. At least, we also provides explainations and advices regarding to service process improvement and increasing business efficiency. This study uses case study to research how organization, stuff, and technique in Mercuries Food Chain Restaurants increase service quality, as well as improve service process through RFID. Therefore, this study provide a good example for chain restaurants regarding how to establish and implement RFID system by addressing key success factors. According to results, the project team and range of technique are needed when implement RFID, as well as stuffs of project team need fully understand the system and operation after stuff training. Meanwhile, restaurants have to inform customer by utiling integrated marketing communication regarding to the convenience through using RFID. The technical team is also needed to maintain hardware and equitment. This study addresses key success factors as followings. (1) Key success factors of organization include introducing vision and target, analyzing actual need, resources of finance, choosing co-operation company, evaluating and controning benefit. (2) Key success factors of stuff include support of managers, training of internal stuff, guidance of customer. (3) Key success factors of technique include choosing and establishing hardware, capabiligy of problem solving, plan of future expansion.