Comparison Between Strong Brand and Weak Brand in the Operations of Distribution Channel
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === In this study, researcher wants to explore the similarities and differences between strong and weak brands in their marketing strategy approaches. In the past researches, most of the band strength literatures focused on the relationship between brands and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49086539647737808087 |