The Effects of Region of Origin and Co-brands on Consumer''s Evaluation of Private Brands
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This research explores the effects of region of origin cue, manufacturer co-brand and expert endorsement on consumers` perceived quality, perceived risk and the purchase intention of a private brand. We also examine if their product attribute preference, p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49554588605840416090 |